Top Tips for Marketing Your Salon This Mothers Day
Just like Valentine’s Day, Christmas and Fathers Day, Mother's Day is another big celebration that will provide your salon or spa with the perfect marketing opportunity. From this you can promote many of your services and products, also encouraging mothers and daughters to check out your salon promotions you have on for Mother’s Day. Here are some salon marketing ideas that you could take on board this Mother’s Day.

Using Social Media
Using social media is a great way to promote and connect with your clients. Mother’s Day is a chance for you to engage with all your clients that are mothers and daughters, keeping it light-hearted and fun, try and share relatable quotes or throwback hairdos on Instagram or Facebook. Additionally, you could ask Mothers and Daughters about their best memories together, the best thing about being a mum and also why their mum inspires them, be relatable and get involved in conversation. Leading up to Mother’s Day it is also key to post relevant and engaging content, promoting bundles, gift bags or deals that you will be selling for the event.

Pamper Packages and Gift Certificates
Selling Gift certificates and Mother’s Day packages at discounted prices are great sellers to ensure you get lots of clients booked in. Focus your Pamper packages on delivering specific treatments and give clients a choice of different treatments such as volumising, brightening or simply smoothing, these are all great for a Mother’s Day. Alternatively, you could sell set limited time treatment gift vouchers, this will help you fill your books for the weeks to come. Most importantly, make sure you are stocking up on products in advance for your pamper offers and gift certificates ready for the Mother’s Day rush! Luckily, we have put together our best selling Tigi and Osmo products in specific salon-size treatment bundles designed for smoothing, volumizing and even brightening hair in preparation for your Mother’s Day Pamper Offers. From only £15 per bundle, containing top-rated products such as Tigi Headrush, Tigi Superstar and lots more you’ll be able to make a great profit from pre-selling treatments. Browse our Tigi and Osmo Bundles here.

Email Marketing

Now you have fantastic Pamper treatment packages to sell, all you need to do is get the word out to your clients. Use emails to spread the word about your Mother’s Day offers, this is an effective and easy way to promote what you are offering. If you use an online booking system that captures emails, if your clients have opted in,you can email them.  Don’t forget that you need to make sure your email looks great and highlights your fantastic offer, including relatable Mother’s Day quotes and images, but keeping the subject titles short and snappy, such as ‘5 Gift Ideas your Mother will Love’.

Salon Events
Holding a special Mother’s Day event in your salon or spa is a great way to have your clients right at your door, get local businesses involved too. Planning an event that both mothers and daughters can enjoy together, something relatable is important. Offering something like a glass of prosecco with any pamper package is a great incentive to get people in the door. Additionally, utilise your retail area, at your event, you could upsell retail sized products. You could also discount in-salon services too as add-ons, like haircuts, colouring hair or further treatments etc.

What's included in our bundles?
In our TIGI and Osmo bundles we have some great products on offer.The Tigi Smooth Hair Bundle includes Tigi Ego Boost, Tigi After Party, Tigi Headrush and Tigi Flexi Head Hairspray, if bought separately these products would cost £30.70 in total, but as a bundle are £21.99, saving £8.71! The Tigi Big Hair Bundle 2 includes Tigi Foxy Curls Contour Cream, Tigi Bed Head Blow Out, Tigi Headrush and Tigi Flexi Head Hairspray, if bought separately these products would cost £29.70 and together the bundle comes to £21.99, which is a great saving of  £7.71! And our Osmo Brighten Up Bundle includes Osmo Super Silver No Yellow Shampoo and the Osmo Violet Mask, selling at a super low price of £15.97, and sell as a bundle for £15!

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