Marketing ideas for Salons & Barbers this Father’s Day
Similar to Mother’s Day, Father’s Day is another big annual event to celebrate, which will provide your Hair Salons and Barbers with the perfect marketing opportunity. This allows you to promote many of your services, products and encourage people to come down to your salon or barbers to check out your promotions. Here are many different ways that you could market your salon or barbers this Father’s Day...
Using Social media
Using your social media to market your salon is a great way to connect with your clients and get their attention, keep it interesting so it allows your clients to get excited about Father’s Day at your salon. Make sure that in the upcoming weeks until Father’s Day you’re making sure that you are active on your social media platforms, create a hashtag and get it trending, use this to spread the word about any offers or packages you have in store to celebrate! Keep your clients engaged with hair inspo, Father’s Day quotes, and even male grooming tips and tricks, perhaps you could even create a post asking people their favourite memories with their Father, or what they like to do when they spend time together - get interacting. Although certain social media platforms like Facebook, Instagram and Pinterest are more commonly used by women, you can still target men with contests on your social media throughout June, you could offer the prize as money off their next service or a free trim, it will get them back in your salon or barbers and might even gain you clientele.
Hosting an Event in your salon or barbers for Father’s Day is a great way to get your clients straight to your door, it allows you to interact with them and tell them all about the products you have on offer for Father’s Day. Plan an event that both men and women can both enjoy, let them bring their dads and enjoy what you have to offer, on arrival have some sort of drink or bite to eat there ready for them. Additionally, make the most of your space, you could upsell retail sized products, and even discount in-salon services too as add-ons, like hair cuts or other treatments, specific to men for Father’s Day.
Utilising your salon event and upselling products would be a great benefit. Create your own bundles and packages, choosing male grooming products like products from the TIGI Bed Head for Men Range for styling, grooming and skin care products from the BarberPro Range or you could even upsell grooming sets like the Wahl Grooming Set. As well as upselling your products that you have on offer for Father’s Day you could also upsell and promote Father’s Day gifts, such as your gift cards, this will allow clients or Father’s of your clients to return back to your salon or barbers for an in-salon service or treatment.
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